Media Buying

Wyoming County Community Health System

Facade of Wyoming County Community Hospital

Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee […]

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Perry Farmers’ Market

Rick and Keirsten at Perry Farmers' Market entrance

My first real project after college was the Perry Farmers’ Market. Twenty years later, this market is still one of the best – and busiest – markets in the region. A local architect and I collaborated and spent one year planning, fundraising, and finding vendors. Even though Wyoming County is number one in NYS for

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