Thomas A. Watson, the assistant to Alexander Graham Bell and founder of the Braintree Electric Light Department (BELD) in the Town of Braintree, died in 1934. I was hired 77 years later to make his story come alive. He was a maverick, an innovator, and a conservationist. The Town of Braintree acquired the vacant BELD …
Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee …
Tom commands attention when he walks into a room, but more importantly, he has earned the respect he is given. Two months before Election Day 2013, I joined the Dougherty for Sheriff campaign. I wasted no time revamping the website and wrote every word of copy that went to press. The race was tight. Emotions …
Once I discovered the world of downtown revitalization, I was hooked. In 2003, I was hired to launch the Livingston-Wyoming Downtown Revitalization Program. I was given two years to make an impact in eight communities across two large, rural counties in New York. Each downtown was unique. Some had very active merchants, but many of …