Copywriting

HFA Symposium 2021 & 2022

Since 1997, the Hemophilia Federation of America has hosted an annual symposium for the bleeding disorders community. Like many other organizations, this event was held virtually in 2020 and 2021. I built a custom website for the 2021 event, which saved the organization over $100,000.¬† Within the site, I built and published 23 customized landing …

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Lila Pilates & Yoga Studio

Lila was my dream project. I launched the studio, managed the brand, and had a major role in bringing new fitness studios into my community. Clients often asked: “Is Lila a franchise? Your website looks so professional. There must be more than one of you” I wish! In 2018, Pilates Style¬†featured Lila Pilates in two …

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Wyoming County Community Health System

Facade of Wyoming County Community Hospital

Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee …

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Downtown Revitalization Program

Crowd on opening day in 2002 at Perry Farmers' Market

Once I discovered the world of downtown revitalization, I was hooked. In 2003, I was hired to launch the Livingston-Wyoming Downtown Revitalization Program. I was given two years to make an impact in eight communities across two large, rural counties in New York. Each downtown was unique. Some had very active merchants, but many of …

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Perry Farmers’ Market

Rick and Keirsten at Perry Farmers' Market entrance

My first real project after college was the Perry Farmers’ Market. Twenty years later, this market is still one of the best – and busiest – markets in the region. A local architect and I collaborated and spent one year planning, fundraising, and finding vendors. Even though Wyoming County is number one in NYS for …

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