Challenge: Redesign the organization’s website to be more adaptable and responsive to 2022 user exepriences. Results: The Hemophilia Federation of America had not undergone a full web redesign in eight years. The menu had grown into a cluttered mess that even staff couldn’t use to find the information they needed. Many images had embedded text, …
Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee …
An architect and a lawyer walk into an abandoned school building, and the rest is history. Downtown Perry, NY has a few gems. The old school is one of them. The Perry Farmers’ Market, which I co-founded with said architect in 2002, created some initial economic buzz, but if we wanted long-lasting success, we needed …
Once I discovered the world of downtown revitalization, I was hooked. In 2003, I was hired to launch the Livingston-Wyoming Downtown Revitalization Program. I was given two years to make an impact in eight communities across two large, rural counties in New York. Each downtown was unique. Some had very active merchants, but many of …
My first real project after college was the Perry Farmers’ Market. Twenty years later, this market is still one of the best – and busiest – markets in the region. A local architect and I collaborated and spent one year planning, fundraising, and finding vendors. Even though Wyoming County is number one in NYS for …