In 2023, I was contacted to build a new resources website for residents of Rhode Island to have easy access to food, shelter, transportation, healthcare, and other services. The primary goal of the site is to get residents reengaged in care, especially dental and disease prevention. Features of the site include: Language translator tool, Single …
In 2023, I was the lead designer for all signage and printed materials, including a 36-page, magazine-style agenda. Attendees love the whimsical designs so much that there was a line of people taking selfies in front of the “fish wall”. Families who were staying in the hotel, yet not associated with the event, would come …
Challenge: Redesign the organization’s website to be more adaptable and responsive to 2022 user exepriences. Results: The Hemophilia Federation of America had not undergone a full web redesign in eight years. The menu had grown into a cluttered mess that even staff couldn’t use to find the information they needed. Many images had embedded text, …
Since 1997, the Hemophilia Federation of America has hosted an annual symposium for the bleeding disorders community. Like many other organizations, this event was held virtually in 2020 and 2021. I built a custom website for the 2021 event, which saved the organization over $100,000. Within the site, I built and published 23 customized landing …
Thomas A. Watson, the assistant to Alexander Graham Bell and founder of the Braintree Electric Light Department (BELD) in the Town of Braintree, died in 1934. I was hired 77 years later to make his story come alive. He was a maverick, an innovator, and a conservationist. The Town of Braintree acquired the vacant BELD …
Lila was my dream project. I launched the studio, managed the brand, and had a major role in bringing new fitness studios into my community. Clients often asked: “Is Lila a franchise? Your website looks so professional. There must be more than one of you” I wish! In 2018, Pilates Style featured Lila Pilates in two …
Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee …
Tom commands attention when he walks into a room, but more importantly, he has earned the respect he is given. Two months before Election Day 2013, I joined the Dougherty for Sheriff campaign. I wasted no time revamping the website and wrote every word of copy that went to press. The race was tight. Emotions …
The White House is filled with stunning collections by Kittinger Furniture Co., a company based in Buffalo, NY. Presidents, as far back as Nixon, have trusted Kittinger to decorate the prestigious Cabinet Room and Oval Office. I was hired to assist with press and copywriting. Here are some of the results: Kittinger to receive ‘Made …
An architect and a lawyer walk into an abandoned school building, and the rest is history. Downtown Perry, NY has a few gems. The old school is one of them. The Perry Farmers’ Market, which I co-founded with said architect in 2002, created some initial economic buzz, but if we wanted long-lasting success, we needed …