Challenge: Redesign the organization’s website to be more adaptable and responsive to 2022 user exepriences. Results: The Hemophilia Federation of America had not undergone a full web redesign in eight years. The menu had grown into a cluttered mess that even staff couldn’t use to find the information they needed. Many images had embedded text, …
Since 1997, the Hemophilia Federation of America has hosted an annual symposium for the bleeding disorders community. Like many other organizations, their events were held virtually in 2020 and 2021. I built a custom website for their ’21 virtual event, which saved the organization over $100,000. Within the site, I built and published 23 customized …
Thomas A. Watson, the assistant to Alexander Graham Bell and founder of the Braintree Electric Light Department (BELD) in the Town of Braintree, died in 1934. I was hired 77 years later to make his story come alive. He was a maverick, an innovator, and a conservationist. The Town of Braintree acquired the vacant BELD …
Lila was my dream project. I launched the studio, managed the brand, and had a major role in bringing new fitness studios into my community. Clients often asked: “Is Lila a franchise? Your website looks so professional. There must be more than one of you” I wish! In 2018, Pilates Style featured Lila Pilates in two …
Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee …
Tom commands attention when he walks into a room, but more importantly, he has earned the respect he is given. Two months before Election Day 2013, I joined the Dougherty for Sheriff campaign. I wasted no time revamping the website and wrote every word of copy that went to press. The race was tight. Emotions …
The White House is filled with stunning collections by Kittinger Furniture Co., a company based in Buffalo, NY. Presidents, as far back as Nixon, have trusted Kittinger to decorate the prestigious Cabinet Room and Oval Office. I was hired to assist with press and copywriting. Here are some of the results: Kittinger to receive ‘Made …
An architect and a lawyer walk into an abandoned school building, and the rest is history. Downtown Perry, NY has a few gems. The old school is one of them. The Perry Farmers’ Market, which I co-founded with said architect in 2002, created some initial economic buzz, but if we wanted long-lasting success, we needed …
Once I discovered the world of downtown revitalization, I was hooked. In 2003, I was hired to launch the Livingston-Wyoming Downtown Revitalization Program. I was given two years to make an impact in eight communities across two large, rural counties in New York. Each downtown was unique. Some had very active merchants, but many of …
My first real project after college was the Perry Farmers’ Market. Twenty years later, this market is still one of the best – and busiest – markets in the region. A local architect and I collaborated and spent one year planning, fundraising, and finding vendors. Even though Wyoming County is number one in NYS for …