Thomas A. Watson, the assistant to Alexander Graham Bell and founder of the Braintree Electric Light Department (BELD) in the Town of Braintree, died in 1934. I was hired 77 years later to make his story come alive. He was a maverick, an innovator, and a conservationist. The Town of Braintree acquired the vacant BELD …
Reported to: Chief Executive Officer Goal: build new communication, marketing, and public relations department. Challenge: transform an aging hospital into a state-of-the-art facility Obstacles: CEO turnover Employee mistrust in leadership Community distrust in healthcare Lack of press management and control Lack of design standards Outcomes A robust public relations program Improved press relations Improved employee …
Tom commands attention when he walks into a room, but more importantly, he has earned the respect he is given. Two months before Election Day 2013, I joined the Dougherty for Sheriff campaign. I wasted no time revamping the website and wrote every word of copy that went to press. The race was tight. Emotions …
The White House is filled with stunning collections by Kittinger Furniture Co., a company based in Buffalo, NY. Presidents, as far back as Nixon, have trusted Kittinger to decorate the prestigious Cabinet Room and Oval Office. I was hired to assist with press and copywriting. Here are some of the results: Kittinger to receive ‘Made …
An architect and a lawyer walk into an abandoned school building, and the rest is history. Downtown Perry, NY has a few gems. The old school is one of them. The Perry Farmers’ Market, which I co-founded with said architect in 2002, created some initial economic buzz, but if we wanted long-lasting success, we needed …